The Secret Ingredient    |   Pennsylvania for Bourbon

This 30-second commercial was created for Hidden Still Spirits, a Hershey, Pennsylvania-based distillery. It opens in the barrel cellar, where a glass of David E. bourbon becomes a portal into the story of Pennsylvania itself. With a grounded voiceover and a stylish late '60s soul track, we move from the cornfields of Lancaster to the natural springs of the Lehigh Valley to the oaks of Appalachia. The result is a rich, cinematic tribute to place, craft, and the spirit inside the bottle.

Note: This project was created by Mike Fitzgerald prior to founding Good Video, while serving as Creative Director at Comcast Advertising.  Shared here solely for portfolio and demonstration purposes. Music was licensed by the client/agency and is included for reference only.