The Secret Ingredient    |   Comcast Advertising

The Secret Ingredient is a sophisticated brand spot for Hershey, PA’s Hidden Still Spirits that positions David E Bourbon as more than just a premium spirit—it’s a true expression of Pennsylvania. With rich visuals and a confident tone, the spot highlights the local landscapes and natural resources that give the bourbon its distinctive character.

Note: This project was created by Mike Fitzgerald prior to founding Good Video, while serving as Creative Director at Comcast Advertising.  Shared here solely for portfolio and demonstration purposes. Music was licensed by the client/agency and is included for reference only.