Freedom Collection |   Local Lux Capsule

This minute capsule film was created for Endeavor Athletics, a premium performance-wear brand based in Philadelphia. Set against the backdrop of Coney Island’s iconic boardwalk and beach, Freedom Collection is a kinetic handoff between athletes—each one passing the camera and momentum to the next. The result is a moving portrait of motion itself—real people, real grit, no pause button.

Note: This project was created by Mike Fitzgerald prior to founding Good Video, while serving as Head of Production at Neue Agency.  Shared here solely for portfolio and demonstration purposes. Music was licensed by the client/agency and is included for reference only.