Most brands treat video like a polite evergreen announcement. This essay breaks down why that’s wrong and why a tv commercial should be a comedic Trojan horse that sneaks sales through the front gate by wrapping the message in entertainment and humor.

Most brands treat holiday ads like fruitcake, thrown together from leftovers and thrown away by January. But it doesn’t have to be that way. This essay breaks down why the holiday window is a trillion dollar main course, why people actually love Christmas ads, and why you should start yours in August.

A brand film is not your About page with piano music. It is your origin story told like a movie, built to earn trust, emotion, and actual traction, not just views.