Hula Girl  |   Hearing Voices

This 30-second commercial was created for Inspire Implant Dentistry Center of Monmouth County, New Jersey as part of the Hearing Voices campaign, which gives shape to the fear many patients feel before walking through the door. In this spot, a man sits in his parked car, staring at the entrance. Just as he's about to give up, the hula girl on his dashboard starts talking. With a thick Jersey accent and a no-nonsense attitude, she tells it like it is. Part comedy, part catharsis, the spot plays with paranoia and reassurance, reminding viewers that fear is natural, but so is fixing your smile.

Note: This project was created by Mike Fitzgerald prior to founding Good Video, while serving as Creative Director at Comcast Advertising.  Shared here solely for portfolio and demonstration purposes. Music was licensed by the client/agency and is included for reference only.