Up In Vape

This 30-second PSA was created for Prince George’s County Public Schools as part of their anti-vaping campaign Up In Vape. The spot follows a teenage girl as she watches her future disappear in front of her, projected in swirling clouds of vape smoke. Friends, family, hobbies, dreams, all flicker across the mist before vanishing into thin air. It’s a haunting, emotional reminder of what’s really at stake.

Note: This project was created by Mike Fitzgerald prior to founding Good Video, while serving as Creative Director at Comcast Advertising.  Shared here solely for portfolio and demonstration purposes. Music was licensed by the client/agency and is included for reference only.