Up In Vape   |   Comcast Advertising/Mnemonic   |   Creative Director

Up In Vape is a haunting PSA for Prince Georges County Public Schools that uses stark imagery to warn against teenage vaping. In a darkened room, a young girl watches memories of her life projected onto a drifting vape cloud — a powerful visual metaphor for how quickly it all can disappear.

Note: This project was created by Mike Fitzgerald prior to founding Good Video, while serving as Creative Director at Comcast Advertising/Mnemonic.  Shared here solely for portfolio and demonstration purposes. Music was licensed by the client/agency and is included for reference only.