Planting Seeds  |   Brand Spot

This 30-second commercial tells the origin story of Woodstock Equipment, Shenandoah County’s trusted Kubota dealer since 1952. Shot as part of the broader Kubota campaign, the spot begins in black and white with founder Fred Kibler planting a seed — a symbol of the family business he started as a farmer. That seed grows across generations into a thriving dealership, serving the region with integrity, service, and deep roots in the community. Family-owned and three generations strong, Woodstock Equipment continues to grow what Fred started.

Note: This project was created by Mike Fitzgerald prior to founding Good Video, while serving as Creative Director at Comcast Advertising. Shared here solely for portfolio and demonstration purposes. Music was licensed by the client/agency and is included for reference only.