Chef   |   Caught in a Voiceover

This commercial campaign was created for Mick’s All American Pub, a Central Pennsylvania restaurant chain with five locations. The goal was to position Mick’s as more than just a bar. It’s a local go-to for families, great food, and game day energy. To highlight the brand’s sense of humor and break away from typical restaurant ads, we built a series of spots around a single, clever twist: diners and even the chef break into over-the-top commercial voiceover, narrating their own food and drink in real time. Each spot reinforces Mick’s as a down-to-earth, family-friendly hangout with surprisingly good food and an even better attitude.

Note: This project was created by Mike Fitzgerald prior to founding Good Video, while serving as Creative Director at Comcast Advertising. Shared here solely for portfolio and demonstration purposes. Music was licensed by the client/agency and is included for reference only.