3 Bars, 1 Crawl 

This 30-second commercial was created for the Sturges Restaurant Group, which owns three bars in Harrisburg, Pennsylvania. The challenge was to feature all three bars on a one-spot budget, so we staged a single night out and followed a group of friends on a photo-driven bar crawl. Shot with high-key photography and brought to life through stop-motion-style editing, the result feels like scrolling through your photos after a great night. It’s chaotic, candid, and full of life.

Note: This project was created by Mike Fitzgerald prior to founding Good Video, while serving as Creative Director at Comcast Advertising. Shared here solely for portfolio and demonstration purposes. Music was licensed by the client/agency and is included for reference only.