World Class Service |   The Extra Mile

This 30-second commercial was created for JJ’s Auto Service Center, Waldorf’s trusted destination for expert auto care, shines a light on what real service looks like. Part of the Extra Mile campaign, the spot captures the precision, pride, and professionalism that sets JJ’s apart. From the moment a customer walks through the door to the moment they drive off, everything is intentional. Every wrench turned, every detail checked, all in the name of going further for the people they serve. With sleek camera movement and purposeful pacing, this piece positions JJ’s not just as a shop, but as a standard.

Note: This project was created by Mike Fitzgerald prior to founding Good Video, while serving as Creative Director at Comcast Advertising. Shared here solely for portfolio and demonstration purposes. Music was licensed by the client/agency and is included for reference only.