The Extra Mile   |   Comcast Advertising

The Extra Mile was a strategic brand campaign designed to boost local awareness and position J.J.’s Auto Service Center as Waldorf’s go-to destination for trustworthy, expert auto care. More than a service pitch, it built confidence in a brand defined by integrity, transparency, and world-class service.

Note: This project was created by Mike Fitzgerald prior to founding Good Video, while serving as Creative Director at Comcast Advertising. Shared here solely for portfolio and demonstration purposes. Music was licensed by the client/agency and is included for reference only.