Jeff McKenzie | More Than a Member

This 30-second commercial was created for WEPCO Federal Credit Union, a member-owned institution serving the people of Western Maryland. It spotlights the real lives behind the accounts. Instead of filming the typical bank commercial — bright colors, fun music and people dancing for no reason — we followed Jeff McKenzie, a long-haul trucker and small business owner who relies on WEPCO to have his back. Shot with a documentary lens, the spot keeps things honest and unpolished, focusing on trust, not flash. It’s part of a larger campaign built around real voices and long-term relationships.