The Extra Mile   |   Comcast Advertising/Mnemonic   |   Creative Director

The Extra Mile was a strategic brand campaign designed to boost local awareness and position J.J.’s Auto Service Center as Waldorf’s go-to destination for trustworthy, expert auto care. More than a service pitch, it built confidence in a brand defined by integrity, transparency, and world-class service.

Note: This project was created by Mike Fitzgerald prior to founding Good Video, while serving as Creative Director at Comcast Advertising/Mnemonic. Shared here solely for portfolio and demonstration purposes. Music was licensed by the client/agency and is included for reference only.