The Secret Ingredient    |   Comcast Advertising/Mnemonic   |   Creative Director

The Secret Ingredient is a sophisticated brand spot for Hershey, PA’s Hidden Still Spirits that positions David E Bourbon as more than just a premium spirit—it’s a true expression of Pennsylvania. With rich visuals and a confident tone, the spot highlights the local landscapes and natural resources that give the bourbon its distinctive character.

Note: This project was created by Mike Fitzgerald prior to founding Good Video, while serving as Creative Director at Comcast Advertising/Mnemonic.  Shared here solely for portfolio and demonstration purposes. Music was licensed by the client/agency and is included for reference only.