Goodbye Roof |   Comcast Advertising/Mnemonic   |   Creative Director

Goodbye Roof is a quirky, effects-driven spot for Grand View Exteriors that brings the consequences of an old roof indoors—literally. The spot was designed to introduce Grand View to a new region of homeowners—specifically young families and first time homeowners—by pairing visual flair with a relatable, lighthearted message about knowing when it’s time for an upgrade.

Note: This project was created by Mike Fitzgerald prior to founding Good Video, while serving as Creative Director at Comcast Advertising/Mnemonic. Shared here solely for portfolio and demonstration purposes. Music was licensed by the client/agency and is included for reference only.