Goodbye Roof |   Comcast Advertising

Goodbye Roof is a quirky, effects-driven commercial for Grand View Exteriors that brings the consequences of an aging roof indoors—literally. Designed to introduce the brand to a new region of homeowners, the spot targets young families and higher-income households by combining visual flair with a lighthearted, relatable message: you’ll know when it’s time for an upgrade.

Note: This project was created by Mike Fitzgerald prior to founding Good Video, while serving as Creative Director at Comcast Advertising. Shared here solely for portfolio and demonstration purposes. Music was licensed by the client/agency and is included for reference only.