Goodbye Roof |   Never Easy, Not That Hard

This 30-second commercial was created for Grandview Exteriors, a family-owned roofing company serving Pennsylvania homeowners. Designed to introduce the brand to a higher-income audience in a new market, this spot trades contractor clichés for absurd VFX and deadpan humor. The tone is cinematic and clever, using visual flair to deliver a relatable message: when it’s time for an upgrade, it shouldn’t be this hard.

Note: This project was created by Mike Fitzgerald prior to founding Good Video, while serving as Creative Director at Comcast Advertising. Shared here solely for portfolio and demonstration purposes. Music was licensed by the client/agency and is included for reference only.