Fiancee’ Press Conference | Regional Super Bowl Commercial

This 30-second commercial was produced for Garrick Jewelers as a regional Super Bowl ad, developed and executed in just six days. With the biggest game of the year approaching, Garrick wanted a last-minute campaign that felt culturally connected to the moment and worthy of the stage.

Set inside a professional sports press conference, the story follows a newly engaged fiancée facing a room full of reporters. As questions build and cameras flash, the tension centers on one defining detail, the ring.

Blending humor with a cinematic sports aesthetic, the spot reframes an engagement like a franchise-level decision, positioning Garrick Jewelers at the center of life’s biggest moments. The commercial aired regionally in the Harrisburg and Philadelphia markets during the Super Bowl, appearing alongside national advertisers during the broadcast.