Spring Collection   |  Local Lux Capsule

This capsule film was created for Endeavor Athletics, a Philadelphia-based activewear brand built for performance and grit. It follows a lone jogger moving through the city’s iconic streets, showcasing the energy, elegance, and resilience of both Philadelphia and the athletes who wear the brand. The tone is grounded yet elevated, blending fashion, motion, and mood in every frame. Every look in the collection is woven into the rhythm of the city, from sunrise strides to quiet moments of reflection. The result is a piece that feels as intentional as the clothes themselves.

Note: This project was created by Mike Fitzgerald prior to founding Good Video, while serving as Head of Production at Neue Agency. Shared here solely for portfolio and demonstration purposes. Music was licensed by the client/agency and is included for reference only.