Ready Set Vote!

This 30-second commercial was created for the D.C. Board of Elections to rally the next generation of voters with a bold, energetic call to action. Its mission: boost turnout in the 2024 elections. Filmed in iconic neighborhoods across Washington, the spot features real residents answering the call in unison — Ready? Set? Vote! — blending cinematic hero shots with community pride to inspire action at the polls.

Note: This project was created by Mike Fitzgerald prior to founding Good Video, while serving as Creative Director at Comcast Advertising. Shared here solely for portfolio and demonstration purposes. Music was licensed by the client/agency and is included for reference only.