Dental Light  |   Hearing Voices

This 30-second commercial was created for Aspire Implant Dentistry Center of Monmouth County, New Jersey as part of the Hearing Voices campaign, which personifies the quiet fears patients carry into the chair. In this spot, a woman sits alone under the exam light, visibly anxious. Then the light speaks. With the voice of a calm, older man, it reassures her that she’s not the first nervous patient he’s seen, and she won’t be the last. The mood is gentle, warm, and a little surreal, a quiet moment of trust that reminds viewers that fear is common, but they’re in good hands.

Note: This project was created by Mike Fitzgerald prior to founding Good Video, while serving as Creative Director at Comcast Advertising.  Shared here solely for portfolio and demonstration purposes. Music was licensed by the client/agency and is included for reference only.